# How applicant estimates work

> The applicant estimate on each Tandem job ad pack is based on similar roles nearby: a guide for comparing packs, not a guarantee.

Source: https://tandem.joveo.com/support/job-ads/estimates

## What the estimate is based on

Tandem looks at how similar roles in the same area have done. The same pack can show a different estimate for a different role or location.

## Why your results may differ

An estimate comes from how other roles did, not from your ad, so your own results can be higher or lower. Use it to compare packs, not as a promise.

## Check how your ad is doing

Once the ad starts, the `Advertise` panel shows real numbers: `Clicks`, `Applied` and the reserved credits left. First applicants usually arrive within a day or two.

Related: [Start advertising a role](https://tandem.joveo.com/support/job-ads/start-advertising.md)