# Start advertising a role

> Start a Tandem job ad from a live role's Advertise panel: choose a pack and a strategy, then click Start advertising.

Source: https://tandem.joveo.com/support/job-ads/start-advertising

## Before you start

The role must be live, and you need enough purchased credits for the pack. Plan credits can't be used for ads.

Related: [Plan credits vs purchased credits](https://tandem.joveo.com/support/credits/plan-vs-purchased.md)

## Start the ad

[Watch the video: Choose a pack and a strategy, start advertising, then stop the ad and get the credits back](https://media.tandem.joveo.com/tandem-01-advertise-role.mp4)

1. **Open Advertise**

   Open the live role and click `Advertise`.

2. **Choose a pack**

   Each pack shows how many purchased credits it uses and an estimate of the applicants it may bring. If you don't have enough credits, the panel shows how many more you need; [buy credits](https://tandem.joveo.com/support/billing/buy-credits.md) first.

3. **Choose a strategy**

   - `Balanced`: steady applicants from the best-suited boards.
   - `Cost Efficient`: more applicants per credit, from the cheapest boards.
   - `Speed First`: applicants sooner, from the fastest boards.

   You can't change the strategy once the ad starts.

   ![The Advertise panel with a pack selected and the strategy options open](https://media.tandem.joveo.com/08-advertise-strategy-options.png)

4. **Start advertising**

   Click `Start advertising`. Tandem reserves the pack's credits for the role and uses them as the ad runs, for 30 days.

Related: [How applicant estimates work](https://tandem.joveo.com/support/job-ads/estimates.md)

## Track the ad

The `Advertise` panel tracks the ad's progress, `Clicks`, `Applied` and the reserved credits left. First applicants usually arrive within a day or two, in the role's `Apply` tab.

![A live ad in the Advertise panel, with its progress, results and reserved credits left](https://media.tandem.joveo.com/10-advertise-live-running.png)

Related: [Stop advertising and get credits back](https://tandem.joveo.com/support/job-ads/stop-advertising.md)